Lucas Durante
Co-Founder Of Scale Smart PTY LTD
Cutting Edge Programs To Learn Valuable Skills
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Scale Smart
Our one-on-one coaching and mentorship
for digital entrepreneurs.
Lucas Durante
Lucas Durante co-founded Scale Smart with a deep-rooted passion for empowering individuals to achieve financial independence through the ever-expanding opportunities of the online business world. With over a decade of experience in digital marketing, Lucas has successfully navigated the complexities of the industry, scaling his own ventures to impressive heights. His journey in the digital space revealed a significant gap in accessible, high-quality education tailored specifically for beginners—those who aspire to break free from traditional employment but lack the guidance and resources to do so effectively. This realization became the driving force behind the creation of Scale Smart.
Lucas started Scale Smart with a clear mission: to demystify the process of starting and growing a digital marketing agency, making it achievable for anyone, regardless of their background or prior experience. He understands the challenges that aspiring entrepreneurs face, particularly the overwhelming amount of information and the fear of failure. Through Scale Smart, Lucas wanted to create a platform that not only provides practical, step-by-step training but also builds confidence in individuals to take control of their financial future. He believes that with the right tools, strategies, and mindset, anyone can succeed in the digital marketing arena.
The development of Scale Smart was a natural extension of Lucas’s desire to share the wealth of knowledge he has accumulated over the years. Having successfully scaled his own digital marketing agency, Veritas Digital, to a seven-figure business, Lucas recognized that the strategies he employed could be replicated by others. However, he also knew that many people lacked the mentorship and structured learning environment necessary to apply these strategies effectively. Scale Smart was designed to fill this gap, offering a comprehensive, beginner-friendly program that guides participants from the very basics of digital marketing to the advanced tactics needed to build and scale a profitable agency.
For Lucas, Scale Smart is more than just an educational platform—it’s a way to give back and make a meaningful impact on people’s lives. He is deeply committed to helping others unlock their potential and achieve success in the online business world. Through Scale Smart, Lucas aims to create a community of empowered entrepreneurs who are equipped with the knowledge and skills to thrive in the digital age. He takes pride in the success stories that emerge from the program, knowing that Scale Smart is helping people transform their lives, break free from the constraints of traditional employment, and build a future on their own terms.
In essence, Lucas Durante’s vision for Scale Smart is rooted in his belief that online entrepreneurship should be accessible to everyone. By sharing the strategies and insights that have shaped his own success, Lucas is dedicated to making the dream of financial independence a reality for countless individuals around the world. Scale Smart is his way of leveling the playing field, providing a clear, actionable path to success in digital marketing, and fostering a new generation of successful online entrepreneurs.
Email Marketing
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Organisation Skills
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Time Management
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Artificial Intelligence
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Financial Frameworks
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What Our Students Have To Say
Melbourne, Australia
Melbourne, Australia
Cape Town, South Africa
London, UK
Ontario, Canada
Sydney, Australia
New York, USA
Your friendly neighborhood online income experts
Lachie Pior &
Lucas Durante
2017 - First Digital Project Together
In 2017 Lachie & Lucas launched their first online income project together which was a digital marketing agency. Digital Knockout was scaled to a $10,000,000 valuation (by a McKinsie & Company consultant) in just 12 months.
2019 - Scale Smart Launched
2 years after Digital Knockouts successful launch, Scale Smart was built and launched as a one-on-one coaching program where we helped a handful of other entrepreneurs grow and scale their businesses.
2020 - Movement Mastery
During the 2020 Melbourne lockdowns, business grinded to a halt and Movement Mastery was born, we launched a program teaching complete beginners how to launch a digital marketing agency based on all the learnings from scaling Digital Knockout to $10m in 12 months.
2021 - Veritas Digital
In 2021 we overhauled our digital marketing agency branding and offer to better serve tier 1 and 2 clientele, landing multiple $100m-$4b companies as clients and moving away from serving small business.
With the introduction of AI tools like chat GPT we recognised a substantial opportunity to take our learnings from all our past experience and launched a new program teaching people how to make money in the digital marketing agency landscape using chat GPT - without needing to start a business.