Lachie Pior

Lachie Pior co-founded Scale Smart driven by a passion for helping individuals unlock their potential and achieve financial freedom through the power of digital marketing. With over nine years of experience in the digital marketing industry, Lachie has honed his expertise in copywriting, social media marketing, and strategic campaign management. Throughout his career, he has managed over $32 million in ad spend, driving remarkable results for clients across various industries. However, as he reflected on his journey, Lachie realized that the path to success in digital marketing wasn’t always clear for everyone—especially for those just starting out. This realization was the catalyst behind the creation of Scale Smart.

Lachie started Scale Smart with a clear vision: to provide aspiring entrepreneurs with a straightforward, actionable roadmap to building and scaling their own digital marketing agencies. He understands that many people dream of breaking free from the traditional 9-to-5 grind, but are often held back by a lack of knowledge, confidence, and support. Lachie’s goal with Scale Smart is to eliminate these barriers by offering a program that is not only comprehensive but also highly accessible to beginners. He wanted to create a space where people could learn, grow, and build successful businesses, all while avoiding the pitfalls and mistakes that often come with starting out on their own.

What sets Scale Smart apart is Lachie’s commitment to delivering real, tangible value to every participant. Drawing on his experience in scaling Veritas Digital to a seven-figure agency, Lachie has meticulously crafted the Scale Smart curriculum to ensure that it is packed with practical, actionable strategies that can be implemented immediately. He believes that success in digital marketing is not just about having the right tools, but also about understanding how to use them effectively. Through Scale Smart, Lachie shares the insights and tactics that have been pivotal in his own success, empowering others to achieve similar results in their businesses.

For Lachie, Scale Smart is more than just a program—it’s a movement aimed at democratizing access to the opportunities presented by the digital economy. He is deeply passionate about helping others achieve their goals, and he takes pride in the community of empowered entrepreneurs that Scale Smart is building. Lachie’s approach is rooted in the belief that with the right guidance and support, anyone can succeed in digital marketing, regardless of their starting point. By providing a structured, step-by-step path to success, Scale Smart is helping individuals turn their dreams into reality, one business at a time.

Ultimately, Lachie Pior’s vision for Scale Smart is to create a platform that not only teaches people how to start and grow digital marketing agencies but also inspires them to take control of their financial future. He is committed to making online entrepreneurship accessible to everyone, and he is dedicated to sharing the strategies that have led to his own success. Through Scale Smart, Lachie is helping to shape the next generation of digital marketers, empowering them to build thriving businesses and achieve the financial independence they’ve always dreamed of.