Scale Smart is on a mission to help as many people as possible experience genuine lifestyle freedom by learning real high value digital skill sets – that other people actually want to pay you for because you add value to their own lives
In 2017 Lachie & Lucas launched their first online income project together which was a digital marketing agency. Digital Knockout was scaled to a $10,000,000 valuation (by a McKinsie & Company consultant) in just 12 months.
2 years after Digital Knockouts successful launch, Scale Smart was built and launched as a one-on-one coaching program where we helped a handful of other entrepreneurs grow and scale their businesses.
During the 2020 Melbourne lockdowns, business grinded to a halt and Movement Mastery was born, we launched a program teaching complete beginners how to launch a digital marketing agency based on all the learnings from scaling Digital Knockout to $10m in 12 months.
In 2021 we overhauled our digital marketing agency branding and offer to better serve tier 1 and 2 clientele, landing multiple $100m-$4b companies as clients and moving away from serving small business.
With the introduction of AI tools like chat GPT we recognised a substantial opportunity to take our learnings from all our past experience and launched a new program teaching people how to make money in the digital marketing agency landscape using chat GPT – without needing to start a business.
